The Lab Marketing Agency Aruba

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Kooyman

How to make a Digital Brochure a success?

The challenge

Kooyman, the largest hardware store on the islands of Aruba, Bonaire, Curacao, SXM and Barbados decided to spread their monthly Kooyman brochure solely in Digital format instead of traditional (through mailbox). In time Kooyman noticed a drop in brochure visitors.

Strategy & Marketing

Social Media Management

Social Media Advertising

Geotargeting & YouTube Marketing

Google Ads & PPC Management

About Kooyman

Kooyman is a one-stop-shop for building materials, hardware and home improvement. Located in Aruba, Bonaire, Curacao, St Maarten and Barbados.

Our approach

First approach item

In accordance with the objectives of Kooyman we created a Digital Marketing strategy that was focused on increasing the online awareness for their Digital brochure and driving traffic into the Digital brochure.

Second approach item

We created a Digital Marketing funnel with PPC campaigns that increased brochure traffic. Our campaigns included all paid advertising platforms, from Google ads to Social Media ads, and everything in between. We tested different ad sets and campaigns to see what would work best. In order to increase the click through rate, we decided to highlight the content of the brochure in our ads and target gender specific products to the correct audiences.

3rd approach item

We made all campaigns measurable and based on the results we optimized our PPC campaigns 24/7. We provided our client an extensive,yet simple to understand, dashboard showing how their campaigns were performing.

Objectives

●Drive online brochure visits ●Increase awareness on all islands ●Increase Social Media Engagement

Our results

●Click Through Rate increase with 400%.

We tested different ad sets and campaigns to see what would work best. In order to increase the click through rate, we decided to highlight the content of the brochure in our ads and target gender specific products to the correct audiences. Campaigns with carousel ads targeted to the correct audience had increased our Our Click Through Rate with 400%.