How connecting and engaging with your audience helps followers get to know your organization and improve your brand image in the community and beyond

The challenge

As a government organization, maintaining open communication and engagement with the local community is crucial. Otherwise, the community may form its own narrative about the organization.

The national healthcare insurance provider AZV in Aruba faced challenges with public perception, despite being dedicated to offering comprehensive and accessible healthcare coverage for all residents. It was essential to inform the community about AZV’s ongoing efforts to enhance its services, ensure financial sustainability, and provide equitable healthcare solutions for the Aruban population.

AZV needed a modernized communication strategy to reinforce its brand presence and ensure effective engagement with both internal and external stakeholders. With a mission to provide quality, accessible, and sustainable healthcare, AZV sought to strengthen brand loyalty, create emotional connections with its audience, and improve its overall digital presence.

The challenge was to implement a cohesive communication strategy that would:

Align internal and external messaging with AZV’s mission and vision
Enhance brand identity and awareness
Improve stakeholder engagement through digital channels
Organize events and campaigns that resonate with the community
Evaluate and report on communication effectiveness

Strategy & Marketing

Social Media Management

Social Media Advertising

Google Ads & PPC Management

Training

About AZV

AZV (Algemene Ziektekosten Verzekering) is Aruba’s national health insurance provider, dedicated to ensuring accessible and high-quality healthcare for all residents. Established to promote equitable healthcare solutions, AZV plays a crucial role in managing healthcare costs, improving service quality, and maintaining financial sustainability. By continuously enhancing its services and communication efforts, AZV strives to reinforce trust and transparency within the Aruban community.

Our approach

We developed a structured approach to ensure AZV’s communication efforts aligned with its mission and target audience.

We played a pivotal role in coordinating AZV’s website enhancements, ensuring a userfriendly interface, optimized navigation, and accessibility to critical information for insured citizens.

AZV’s brand identity was thoroughly evaluated, leading to strategic recommendations for improvement. The Lab executed a full corporate identity revamp, including the logo, website, vehicle wraps, and outdoor signage.

The team designed and executed both digital and offline campaigns aligned with AZV’s mission, while also launching community-driven initiatives to enhance engagement and brand connection.